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Q3 2009 Earnings Conference Call Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">MFB</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">8:30am ET</ccbn:time><title>Maidenform Brands, Inc. Q3 2009 Earnings Conference Call Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>...Maurice Reznik - MAIDENFORM BRANDS INC - CEO Thank you, John. Good morning, everyone. Today we will cover our third quarter performance and provide you with our expectations for the remainder of the year. We will also highlight the key strategies that will drive our future growth. Overall, the women's intimate apparel market comprised of bras, shapewear and panties, grew about #% in the third quarter. It is a marked improvement over the #% decline in the first half. Based upon our internal estimates, Maidenform's third quarter sales of branded products significantly outperformed the intimate apparel market with overall share gains across all of our channels. This is consistent with our first half results, which also outperformed the intimate apparel market overall. A key factor in our current and future success is our ability to leverage the Maidenform Brand across channels. During the quarter we successfully launched new products and expanded some of our best selling collections. For example,...

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</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/T2186581</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2186581</ccbn:docid><guid isPermaLink="false">ccbn/T2186581</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>13 May 2009 10:11:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2186581</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Final Transcript of MFB earnings conference call or presentation, 13-May-09 8:30am ET</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">MAIDENFORM BRANDS INC</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Maidenform Brands, Inc. Q1 2009 Earnings Conference Call Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">MFB</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">8:30am ET</ccbn:time><title>Maidenform Brands, Inc. Q1 2009 Earnings Conference Call Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>...John Nelson Maidenform Brands, Inc. - VP, Chief Accounting Officer Maurice Reznik Maidenform Brands, Inc. - CEO Chris Vieth Maidenform Brands, Inc. - COO, CFO C O N F E R E N C E C A L L P A R T I C I P A N T S...

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