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<item><link>http://www.alacrastore.com/storecontent/ccbn/T2525194</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2525194</ccbn:docid><guid isPermaLink="false">ccbn/T2525194</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>12 Nov 2009 04:06:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2525194</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Final Transcript of ATVI presentation, 12-Nov-09 9:00am ET</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. at BMO Capital Markets Digital Entertainment Conference Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">9:00am ET</ccbn:time><title>Activision Blizzard, Inc. at BMO Capital Markets Digital Entertainment Conference Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>...Thomas Tippl - Activision Blizzard, Inc. - CFO, CCO Right. Thank you, Ed, for having us here, and good morning everyone. I feel particularly honored to have you here today, since millions of people have decided to rather take the day off and play Call of Duty online instead. So since I have you here, I hope I will get you to walk away with three key conclusions from my presentation. The first one is that the long-term growth prospects for interactive entertainment are intact, despite the near-term macroeconomic headwinds from a weak consumer and a deflating casual games bubble. Second, that Activision Blizzard's franchise portfolio is best positioned to capture the lion's share of profitable growth opportunities in interactive entertainment. And third, that we have confidence in our plan, based on the strength of our pipeline and our track record of operational excellence. So let's take a start by first looking at the market opportunity. We are operating in a massive media and entertainment...

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Q3 2009 Earnings Conference Call Summary</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">1:30pm PT</ccbn:time><title>Activision Blizzard, Inc. Q3 2009 Earnings Conference Call Summary</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Brief</ccbn:type><description>...Kristin Southey Activision Blizzard, Inc. - VP, IR Bobby Kotick Activision Blizzard, Inc. - CEO Thomas Tippl Activision Blizzard, Inc. - COO, CFO Mike Morhaime Blizzard - CEO Mike Griffith Activision Publishing - President, CEO...

</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/T2510478</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2510478</ccbn:docid><guid isPermaLink="false">ccbn/T2510478</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>05 Nov 2009 06:09:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2510478</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Final Transcript of ATVI earnings conference call or presentation, 5-Nov-09 1:30pm PT</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. Q3 2009 Earnings Conference Call Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">1:30pm PT</ccbn:time><title>Activision Blizzard, Inc. Q3 2009 Earnings Conference Call Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>...Kristin Southey Activision Blizzard, Inc. - VP, IR Bobby Kotick Activision Blizzard, Inc. - CEO Thomas Tippl Activision Blizzard, Inc. - COO, CFO Mike Morhaime Blizzard - CEO Mike Griffith Activision Publishing - President, CEO...

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I am Jeetil Patel, the interim and interactive entertainment analyst here at Deutsche Bank. Thank you for joining us also at the Deutsche Bank Tech Conference here for day one. Our next presenting company, we have Bobby Kotick, President and CEO of Activision Blizzard. And for a lot of folks that may not be familiar, although I think most folks are, Activision had recently brought in Blizzard Entertainment with a transaction with Vivendi Entertainment last year. And Bobby is going to lead a quick presentation of where he thinks the industry is headed and then open it up to Q&amp;A for about ## to ## minutes. But by way of background, Activision has right now about an ##% share in the video game sector with a very hefty position in the online gaming sector with a Blizzard Entertainment unit and World of Warcraft. We are going to have some product introductions and probably demos. But in general, a fairly...

</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/T2369937</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2369937</ccbn:docid><guid isPermaLink="false">ccbn/T2369937</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>07 Aug 2009 02:07:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2369937</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Final Transcript of ATVI earnings conference call or presentation, 5-Aug-09 4:30pm ET</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. Q2 2009 Earnings Conference Call Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">4:30pm ET</ccbn:time><title>Activision Blizzard, Inc. Q2 2009 Earnings Conference Call Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>...Kristen Southey Activision Blizzard, Inc. - VP IR Bobby Kotick Activision Blizzard, Inc. - CEO Thomas Tippl Activision Blizzard, Inc. - CCO and CFO Mike Griffith Activision Publishing - President and CEO Mike Morhaime Blizzard Entertainment - CEO C O N F E R E N C E C A L L P A R T I C I P A N T S...

</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/B2369937</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">B2369937</ccbn:docid><guid isPermaLink="false">ccbn/B2369937</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>06 Aug 2009 05:09:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2369937</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Edited Brief of ATVI earnings conference call or presentation, 5-Aug-09 4:30pm ET</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Edited</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. Q2 2009 Earnings Conference Call Summary</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">4:30pm ET</ccbn:time><title>Activision Blizzard, Inc. Q2 2009 Earnings Conference Call Summary</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Brief</ccbn:type><description>...Kristen Southey Activision Blizzard, Inc. - VP IR Bobby Kotick Activision Blizzard, Inc. - CEO Thomas Tippl Activision Blizzard, Inc. - CCO and CFO Mike Griffith Activision Publishing - President and CEO Mike Morhaime Blizzard Entertainment - CEO CONFERENCE CALL PARTICIPANTS...

</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/T2261025</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2261025</ccbn:docid><guid isPermaLink="false">ccbn/T2261025</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>10 Jun 2009 04:07:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2261025</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Final Transcript of ATVI presentation, 10-Jun-09 10:00am CT</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. at William Blair &amp; Company Growth Stock Conference Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">10:00am CT</ccbn:time><title>Activision Blizzard, Inc. at William Blair &amp; Company Growth Stock Conference Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>... Inc. - Analyst Mike Griffith Activision Blizzard, Inc. - President, CEO C O N F E R E N C E C A L L P A R T I C I P A N T S...

</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/T2235107</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2235107</ccbn:docid><guid isPermaLink="false">ccbn/T2235107</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>09 Jun 2009 10:05:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2235107</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Final Transcript of ATVI presentation, 9-Jun-09 9:00am ET</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. at Piper Jaffray Consumer Conference Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">9:00am ET</ccbn:time><title>Activision Blizzard, Inc. at Piper Jaffray Consumer Conference Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>...Kristin Southey Activision Blizzard, Inc. - VP-IR Mike Griffith Activision Blizzard, Inc. - President &amp; CEO of Activision Publishing, Inc. C O N F E R E N C E C A L L P A R T I C I P A N T S...

</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/T2246614</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2246614</ccbn:docid><guid isPermaLink="false">ccbn/T2246614</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>02 Jun 2009 09:04:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2246614</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Final Transcript of ATVI presentation, 31-May-09 5:00pm PT</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. at Entertainment Software Association Electronic Entertainment Expo Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">5:00pm PT</ccbn:time><title>Activision Blizzard, Inc. at Entertainment Software Association Electronic Entertainment Expo Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>...Kristen Southey Activision Blizzard, Inc. - VP of IR Bobby Kotick Activision Blizzard, Inc. - Chairman of the Board and CEO Mike Griffith Activision Publishing - President and CEO Dan Rosensweig Activision Blizzard, Inc. - President and CEO of Guitar Hero Jamie Jackson FreeStyle Games - Director Mike Morhaime Blizzard Entertainment - President and CEO Thomas Tippl Activision Publishing - CFO C O N F E R E N C E C A L L P A R T I C I P A N T S...

</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/bir/300047</link><bir:docid xmlns:bir="http://www.alacra.com/bir">300047</bir:docid><guid isPermaLink="false">bir/300047</guid><bir:index_mode xmlns:bir="http://www.alacra.com/bir">norm</bir:index_mode><bir:class xmlns:bir="http://www.alacra.com/bir">2</bir:class><bir:class xmlns:bir="http://www.alacra.com/bir">18</bir:class><bir:company xmlns:bir="http://www.alacra.com/bir">Activision Blizzard Inc.</bir:company><bir:company xmlns:bir="http://www.alacra.com/bir">Activision, Incorporated</bir:company><bir:company xmlns:bir="http://www.alacra.com/bir">Activision Inc.</bir:company><bir:cou xmlns:bir="http://www.alacra.com/bir">United States</bir:cou><pubDate>30 May 2009 06:22:00 EST</pubDate><bir:descr xmlns:bir="http://www.alacra.com/bir">Services: Developer of interactive entertainment software for Windows, MS-DOS and Macintosh-based personal computers and game systems.</bir:descr><bir:exch xmlns:bir="http://www.alacra.com/bir">NASDAQ</bir:exch><bir:naics xmlns:bir="http://www.alacra.com/bir">511210</bir:naics><bir:revenue xmlns:bir="http://www.alacra.com/bir">K</bir:revenue><bir:sic xmlns:bir="http://www.alacra.com/bir">7372</bir:sic><bir:size xmlns:bir="http://www.alacra.com/bir">H</bir:size><bir:ticker xmlns:bir="http://www.alacra.com/bir">ATVI</bir:ticker><title>Activision Blizzard Inc.</title><description>Services: Developer of interactive entertainment software for Windows, MS-DOS and Macintosh-based personal computers and game systems.</description><category>Company Profiles &amp; Financials</category><alacra:ip>Gale Company Profiles</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/B2182754</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">B2182754</ccbn:docid><guid isPermaLink="false">ccbn/B2182754</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>07 May 2009 10:07:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2182754</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Edited Brief of ATVI earnings conference call or presentation, 7-May-09 4:30pm ET</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Edited</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. Q1 2009 Earnings Conference Call Summary</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">4:30pm ET</ccbn:time><title>Activision Blizzard, Inc. Q1 2009 Earnings Conference Call Summary</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Brief</ccbn:type><description>...Kristen Southey Activision Blizzard, Inc. - VP IR Bobby Kotick Activision Blizzard, Inc. - President, CEO Thomas Tippl Activision Blizzard, Inc. - CFO, Chief Corporate Officer Mike Griffith Activision Blizzard, Inc. - President, CEO, Activision Publishing Mike Morhaime Activision Blizzard, Inc. - President, CEO, Blizzard Entertainment CONFERENCE CALL PARTICIPANTS...

</description><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/T2182754</link><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2182754</ccbn:docid><guid isPermaLink="false">ccbn/T2182754</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><pubDate>07 May 2009 06:09:00 EST</pubDate><ccbn:eventid xmlns:ccbn="http://www.alacra.com/ccbn">2182754</ccbn:eventid><ccbn:headline xmlns:ccbn="http://www.alacra.com/ccbn">Final Transcript of ATVI earnings conference call or presentation, 7-May-09 4:30pm ET</ccbn:headline><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. Q1 2009 Earnings Conference Call Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">4:30pm ET</ccbn:time><title>Activision Blizzard, Inc. Q1 2009 Earnings Conference Call Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><description>...Kristen Southey Activision Blizzard, Inc. - VP IR Bobby Kotick Activision Blizzard, Inc. - President, CEO Thomas Tippl Activision Blizzard, Inc. - CFO, Chief Corporate Officer Mike Griffith Activision Blizzard, Inc. - President, CEO, Activision Publishing Mike Morhaime Activision Blizzard, Inc. - President, CEO, Blizzard Entertainment C O N F E R E N C E C A L L P A R T I C I P A N T S...

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Its</sdc:value><sdc:value sdc:p="14">portfolio includes video games</sdc:value><sdc:value sdc:p="15">such as Guitar Hero, Call of</sdc:value><sdc:value sdc:p="16">Duty, and Tony Hawk, as well</sdc:value><sdc:value sdc:p="17">as Spider-Man, X-Men, Shrek,</sdc:value><sdc:value sdc:p="18">James Bond and TRANSFORMERS,</sdc:value><sdc:value sdc:p="19">franchises such as Crash</sdc:value><sdc:value sdc:p="20">Bandicoot and Spyro and</sdc:value><sdc:value sdc:p="21">Blizzard Entertainments</sdc:value><sdc:value sdc:p="22">StarCraft, Diablo and</sdc:value><sdc:value sdc:p="23">Warcraft. It was founded in</sdc:value><sdc:value sdc:p="24">1979.</sdc:value></sdc:g_TEST><sdc:g_business><sdc:value sdc:p="0">Activision Blizzard Inc, located in Santa Monica,</sdc:value><sdc:value sdc:p="1">California, develops and wholesales interactive</sdc:value><sdc:value sdc:p="2">entertainment software for a variety of platforms, including</sdc:value><sdc:value sdc:p="3">personal computer compact disc read-only-memory desktop</sdc:value><sdc:value sdc:p="4">systems for the operating systems and videogame set-top</sdc:value><sdc:value sdc:p="5">hardware systems for the Sony playstation, Xbox, and</sdc:value><sdc:value sdc:p="6">Nintendo gamecube. Its portfolio includes video games such</sdc:value><sdc:value sdc:p="7">as Guitar Hero, Call of Duty, and Tony Hawk, as well as</sdc:value><sdc:value sdc:p="8">Spider-Man, X-Men, Shrek, James Bond and TRANSFORMERS,</sdc:value><sdc:value sdc:p="9">franchises such as Crash Bandicoot and Spyro and Blizzard</sdc:value><sdc:value sdc:p="10">Entertainments StarCraft, Diablo and Warcraft. It was</sdc:value><sdc:value sdc:p="11">founded in 1979.</sdc:value></sdc:g_business><sdc:g_business1><sdc:value>Activision Blizzard Inc, located in Santa Monica, California, develops and wholesales interactive entertainment software for a variety of platforms, including personal computer compact disc read-only-memory desktop systems for the operating systems and videogame set-top hardware systems for the Sony playstation, Xbox, and Nintendo gamecube. Its portfolio includes video games such as Guitar Hero, Call of Duty, and Tony Hawk, as well as Spider-Man, X-Men, Shrek, James Bond and TRANSFORMERS, franchises such as Crash Bandicoot and Spyro and Blizzard Entertainments StarCraft, Diablo and Warcraft. It was founded in 1979.</sdc:value></sdc:g_business1><sdc:h_SEQ><sdc:value sdc:p="0">1.00000</sdc:value><sdc:value sdc:p="1">2.00000</sdc:value><sdc:value sdc:p="2">3.00000</sdc:value><sdc:value sdc:p="3">4.00000</sdc:value><sdc:value sdc:p="4">5.00000</sdc:value><sdc:value sdc:p="5">6.00000</sdc:value><sdc:value sdc:p="6">7.00000</sdc:value><sdc:value sdc:p="7">8.00000</sdc:value><sdc:value sdc:p="8">9.00000</sdc:value><sdc:value sdc:p="9">10.00000</sdc:value><sdc:value sdc:p="10">11.00000</sdc:value></sdc:h_SEQ><sdc:h_TEST><sdc:value sdc:p="0">7 Studios, located in Los</sdc:value><sdc:value sdc:p="1">Angeles, California, provides</sdc:value><sdc:value sdc:p="2">games software for personal</sdc:value><sdc:value sdc:p="3">computers. The company offers</sdc:value><sdc:value sdc:p="4">Scratch, Fun Park, Napoleon</sdc:value><sdc:value sdc:p="5">Dynamite, George of the</sdc:value><sdc:value sdc:p="6">Jungle, Shrek the Third, Rise</sdc:value><sdc:value sdc:p="7">of the Silver Surfer, The</sdc:value><sdc:value sdc:p="8">Sopranos, Fantastic 4,</sdc:value><sdc:value sdc:p="9">Defender, and Legion. It was</sdc:value><sdc:value sdc:p="10">founded in 1999.</sdc:value></sdc:h_TEST><sdc:h_business><sdc:value sdc:p="0">7 Studios, located in Los Angeles, California, provides</sdc:value><sdc:value sdc:p="1">games software for personal computers. The company offers</sdc:value><sdc:value sdc:p="2">Scratch, Fun Park, Napoleon Dynamite, George of the Jungle,</sdc:value><sdc:value sdc:p="3">Shrek the Third, Rise of the Silver Surfer, The Sopranos,</sdc:value><sdc:value sdc:p="4">Fantastic 4, Defender, and Legion. It was founded in 1999.</sdc:value></sdc:h_business><sdc:h_business1><sdc:value>7 Studios, located in Los Angeles, California, provides games software for personal computers. The company offers Scratch, Fun Park, Napoleon Dynamite, George of the Jungle, Shrek the Third, Rise of the Silver Surfer, The Sopranos, Fantastic 4, Defender, and Legion. It was founded in 1999.</sdc:value></sdc:h_business1><sdc:i_AFEEPCT><sdc:value>0.00000</sdc:value></sdc:i_AFEEPCT><sdc:i_AFEETOT><sdc:value>0.00000</sdc:value></sdc:i_AFEETOT><sdc:i_ATERMFEE><sdc:value>0.00000</sdc:value></sdc:i_ATERMFEE><sdc:i_COMOUT><sdc:value>0.00000</sdc:value></sdc:i_COMOUT><sdc:i_CROSS1><sdc:value>N</sdc:value></sdc:i_CROSS1><sdc:i_DATEANN><sdc:value>16 Apr 09</sdc:value></sdc:i_DATEANN><sdc:i_DATEANN2><sdc:value>Thu, 16 Apr 2009 00:00:00 EST</sdc:value></sdc:i_DATEANN2><sdc:i_DATEANNS><sdc:value>Date Announced: 04/16/2009</sdc:value></sdc:i_DATEANNS><sdc:i_DATEEFF><sdc:value>16 Apr 09</sdc:value></sdc:i_DATEEFF><sdc:i_DATEEFFS><sdc:value>Date Effective: 04/16/2009</sdc:value></sdc:i_DATEEFFS><sdc:i_DATEUNCON><sdc:value>16 Apr 09</sdc:value></sdc:i_DATEUNCON><sdc:i_DESCR><sdc:value>Acq. of 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sdc:p="0">1.00000</sdc:value><sdc:value sdc:p="1">2.00000</sdc:value><sdc:value sdc:p="2">3.00000</sdc:value><sdc:value sdc:p="3">4.00000</sdc:value></sdc:n_SEQ><sdc:n_SYNOPSIS><sdc:value sdc:p="0">US - Activision Blizzard Inc</sdc:value><sdc:value sdc:p="1">acquired 7 Studios, a Los</sdc:value><sdc:value sdc:p="2">Angeles-based provider of</sdc:value><sdc:value sdc:p="3">games software.</sdc:value></sdc:n_SYNOPSIS><sdc:n_synopsis2><sdc:value>US - Activision Blizzard Inc acquired 7 Studios, a Los Angeles-based provider of games software.</sdc:value></sdc:n_synopsis2><sdc:n_synopsis3><sdc:value sdc:p="0">US - Activision Blizzard Inc acquired 7 Studios, a Los Angeles-based provider of games</sdc:value><sdc:value sdc:p="1">software.</sdc:value></sdc:n_synopsis3><sdc:n_synopsis4><sdc:value>US - Activision Blizzard Inc acquired 7 Studios, a Los Angeles-based provider of games software.</sdc:value></sdc:n_synopsis4><sdc:n_synopsis5><sdc:value>US - Activision Blizzard Inc acquired 7 Studios, a Los Angeles-based provider of games 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that Co. has exited or is winding down. ...

</description><pubDate>11 Feb 2009 09:06:00 EST</pubDate><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Edited</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. Q4 2008 Earnings Conference Call Summary</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">1:30pm PT</ccbn:time><title>Activision Blizzard, Inc. Q4 2008 Earnings Conference Call Summary</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Brief</ccbn:type><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/ccbn/T2070770</link><guid isPermaLink="false">ccbn/T2070770</guid><ccbn:index_mode xmlns:ccbn="http://www.alacra.com/ccbn">norm</ccbn:index_mode><ccbn:docid xmlns:ccbn="http://www.alacra.com/ccbn">T2070770</ccbn:docid><description>...Good day, ladies and gentlemen, and welcome to the Activision Blizzard's fourth quarter and calendar year-end earnings conference call. Today's call is being recorded. At this time for opening remarks and introductions, I would like to turn today's call over to Vice President of investor relations, Ms. Kristen Southey. Please go ahead, Kristen. ...

</description><pubDate>11 Feb 2009 07:06:00 EST</pubDate><ccbn:name xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc.</ccbn:name><ccbn:price xmlns:ccbn="http://www.alacra.com/ccbn">54.0000</ccbn:price><ccbn:revision xmlns:ccbn="http://www.alacra.com/ccbn">Final</ccbn:revision><ccbn:storetitle xmlns:ccbn="http://www.alacra.com/ccbn">Activision Blizzard, Inc. Q4 2008 Earnings Conference Call Transcript</ccbn:storetitle><ccbn:ticker xmlns:ccbn="http://www.alacra.com/ccbn">ATVI</ccbn:ticker><ccbn:time xmlns:ccbn="http://www.alacra.com/ccbn">1:30pm PT</ccbn:time><title>Activision Blizzard, Inc. Q4 2008 Earnings Conference Call Transcript</title><ccbn:type xmlns:ccbn="http://www.alacra.com/ccbn">Transcript</ccbn:type><category>Credit &amp; Investment Research</category><alacra:ip>Thomson StreetEvents</alacra:ip></item><item><link>http://www.alacrastore.com/storecontent/srp/18769</link><srp:docid xmlns:srp="http://www.alacra.com/srp">18769</srp:docid><guid isPermaLink="false">srp/18769</guid><srp:index_mode xmlns:srp="http://www.alacra.com/srp">norm</srp:index_mode><srp:cik xmlns:srp="http://www.alacra.com/srp">0000718877</srp:cik><srp:company xmlns:srp="http://www.alacra.com/srp">18769</srp:company><srp:cusip xmlns:srp="http://www.alacra.com/srp">00507V109</srp:cusip><pubDate>06 Oct 2006 12:16:00 EST</pubDate><srp:file xmlns:srp="http://www.alacra.com/srp">Activision_Blizzard_Inc_ATVI_Defense_Analytics_Profile.pdf</srp:file><title>Activision Blizzard, Inc.</title><srp:ticker xmlns:srp="http://www.alacra.com/srp">ATVI</srp:ticker><description>...(#) Percentages are based upon the number of eligible and active companies in the SharkRepellent.net database. For the Poison Pill In Force calculation by index, non-US companies are included. (#) Supermajority vote requirement (e.g., ##.##%, ##%, ##%) for shareholders to amend/repeal at least one charter or bylaw provision. (#) SIC Group is defined as the first two digits of this company's primary SIC code (##: Business Services). There are ### eligible and active companies in the SharkRepellent.net database in this SIC group. (#) The FactSet Bullet Proof Rating is a weighted average index comprised of significant components that impact takeover defenses. The rating scale is from # to ## with a ## representing the most formidable defenses. The rating system is a relative measurement and is not intended to measure the probability of a successful defense....

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