The Group's principal activity is to provide integrated services for the pharmaceutical, biotechnology and life sciences industries. It operates in four segments. inVentiv Clinical provides professional resourcing and services primarily to the pharmaceutical, biotech and device companies. inVentiv Communications provides services related to pharmaceutical advertising, branding, public relations, interactive communications and physician education. inVentiv Commercial segment provides contract sales services to the pharmaceutical industry and employs sales representatives who handle and distribute samples of pharmaceutical products. inVentiv Patient Outcomes provides services related to patient pharmaceutical compliance programs, patient support programs, clinical educator teams, medical cost containment and consulting solutions and patient relationship marketing.
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