The Group's principal activity is that of a Holding Company active in the automotive, food, drink, packaging, stationary and banking/finance sector. In addition, the Holding Company has interests in a number of other sectors including the packaging materials, tourism, trade and food. The Group operates in five segments: Automative: include manufacture and import of 'ISUZU' commercial vehicles and 'Lombardini' generators and distribution of 'KIA' cars. Financial services: 'Alternatifbank' is commercial bank operating with 29 branches, 'Alternatif Yatirim' is a wealth management, commerical finance, dealer/broker firm managing 6 funds. Food: 'McDonalds' restaurants are operated by the Group's 90 venues in Turkey. Writing and Stationery: 'Adel' and 'Faber-Castell' are the Group's stationery brands, while 'Samsung' branded electronics are imported and distributed in Turkey.Others: include packaging materials, tourism and trade. The Group operates in Turkey.
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