The Group's principal activity is retailing fashionable and contemporary apparel and accessory items designed for female consumers with a young, active lifestyle. It operates two nationwide, primarily mall-based, chains of retail stores under the names 'Wet Seal' and 'Arden B'. Wet Seal is a junior apparel brand for teenage girls that seek trend-focused and value-competitive clothing, with a target customer age of 13 to 19 years old. Arden B is a fashion brand for the feminine contemporary woman with sex appeal. Arden B targets customers aged 25 to 35 years old and seeks to deliver contemporary collections of fashion and basic separates and accessories for various aspects of the customers' lifestyles.
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