The Group's principal activity is to provide specialized online content that brings together buyers and sellers of corporate IT products. It sells customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. The Group operates a network of over 60 websites, each of which focuses on a specific IT sector, such as storage, security or networking. The service offerings address both lead generation and branding objectives of its advertising customers. The content strategy includes three primary sources of content which IT professionals use to assist them in their pre-purchase research: independent content, vendor generated content and user generated content. The Group markets its products in the United States, Canada and Other countries.
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