Serial System Ltd is engaged in investment holding and provision of management services to its subsidiaries. The Company is an electronic distributor in the Asia Pacific region, offering design supports, technology solutions and services, materials planning and inventory management. The Company has two segments: electronic components distribution and other businesses. It distributes active and passive electronic components under brand names of HISLICON, InvenSense, TOSHIBA, FUJITSU, SHARP and others. Other businesses include investment holding and trading, rental of investment properties, venue management services, media owner and sales, interactive system integrator and technology and light emitting diode (LED) electronic lighting consultancy, among others. In April 2013, the Company’s wholly owned subsidiary, Serial Microelectronics Pte Ltd incorporated Serial Microelectronics Sdn. Bhd.