The Group's principal activities are to develop, manufacture and market adjustable-firmness beds and other sleep related accessory products. It offers five different Sleep Number bed models that represent a sleeper's ideal level of comfort, firmness and support. As of 03-Jan-2009, the Group operates 471 company-owned stores in the U. S. The other channels of distribution include direct marketing and e-commerce and third-party distribution through QVC shopping channel and through relationships with selected home furnishings retailers and specialty bedding retailers in the U.S. and Canada. In addition, the Group has entered into a strategic arrangement to supply Sleep Number beds to Radisson Hotels and Resorts (R) in the U.S., Canada and the Caribbean. Trademarks of the Group include Select Comfort and Sleep Number.
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