The Group's principal activity is to manufacture and market fishing lures and treble hooks. The Group operates in five segments: Lures, Fishing Hooks, Fishing Lines, Fishing Accessories and Third Party Fishing Products. The Group operates under the brand names Rapala, Storm, Luhr Jensen, Blue Fox, Williamson, VMC, Marttiini and Peltonen. The Group operates in the following geographical areas: North America, Nordic, Rest of Europe and Rest of the World. The Group established Rapala Finance NV in 2008.
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