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Business Description
Promotora de Informaciones SA (PRISA) is a Spain-based company engaged, through its subsidiaries, in the diversified media sector. It mainly operates in four business areas: Education and publishing, Press, Radio and Audiovisual. The Education and publishing area comprises textbook publishing activities under such brands as Santillana and Alfaguara; the Press area includes the release and distribution of newspapers, magazines, supplements, collectible products and other periodical publications, such as El Pais, among others; the Radio area is focused on the broadcasting of such radio station networks as Cadena SER, 40 Principales, Cadena Dial and Maxima FM, and the Audiovisual area comprises the provision of cable and satellite television services intended for the production of audiovisual content, as well as the production and marketing of digital content for news, entertainment and education. In June 2014, Telefonica SA acquired Distribuidoira de Television Digital, a unit of PRISA.