The Group's principal activity is manufacturing and marketing branded and own-label food products. It operates in three divisions: Grocery, Hovis and Chilled & Ireland. The Grocery segment includes grocery products. The Hovis segment includes wrapped bread, morning goods and bulk and bagged flour. The Chilled & Ireland segment chilled and frozen meat-free products, operations in the Republic of Ireland and its retailer branded chilled ready meal and cake businesses. The Group's Grocery brands include Ambrosia, Bird's, Oxo, Smash and Sun-Pat. Its Hovis brand include Be-Ro, McDougalls and Mothers Pride. The Group's Chilled & Ireland's brand include Cauldron, Quorn, Chivers Golden Crest and YR.
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