The Group's principal activity is providing sports betting services through a chain of licensed betting offices, Paddy Power Bookmaker, together with telephone betting, Dial-a-Bet, and online interactive betting services, paddypower.com. It provides online gaming services through 'paddypower.com', 'paddypowercasino.com', 'paddypowerpoker.com' and 'paddypowerbingo.com'. Its operations are carried out through its Retail and Non-retail business. Retail relates to licensing bookmaking shop estates business. Non-retail comprises online and telephone sports betting businesses and its online gaming businesses, primarily casino, games, poker and bingo. The Group provides its services principally in Ireland and the United Kingdom.
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