The Group's principal activity is to design and execute customized sales and marketing campaigns for pharmaceutical, biotech and medical devices and diagnostics industries. It operates in three segments: Sales Services, Marketing Services and PDI Products Group. Sales services segment focuses on product detailing and clinical education to provide product promotion programs for pharmaceutical companies. Marketing services segment provides medical education and promotional communications to the biopharmaceutical and MD&D industries. PDI products group segment source biopharmaceutical products through licensing, copromotion, acquisition or integrated commercialization services arrangements. The customers of the Group include AstraZeneca, GlaxoSmithKline, Novartis and Pfizer Inc.
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