Maxwell Industries Limited (Bombay Stock Exchange: 532613)


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Business Description
Maxwell Industries Limited is engaged in manufacturing and marketing of innerwear. The Company operates in two segments: Hosiery and Others, and Spinning Mill. Its principal products include hosiery products and hosiery yarn. VIP Innerwear includes briefs, vests, trunk and socks. The Company markets brands, such as VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all of their sub brands. Frenchie X includes briefs, vests, trunk, t-shirt and boxer short. In lingerie’s segment VIP feelings consists of Maxwell Industries. This brand includes categories, such as Nursing Bra’s and Sanitary Panties. As of March 31, 2012, the Company had a dealer network of 550 and 110,000 retail outlets in India. On December 10, 2011, the Company sold its Spinning Division business to M C Spinners Private Limited .