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Ipsos

99 rue de l'Abbe Groult
75739 Paris Cedex 15
France
URL: http://www.ipsos.com
Primary Symbols & Exchanges:
007329 - Euronext Paris
- London
Primary Industry:
Business Services
SIC Industry Code:
Thomson Financial Business Description:
The Group's principal activity is to provide survey based research. The Group's activities includes advertising research, marketing, media, Client Relationship management (CRM) and public opinion. The Group analyses and measures the return on media investment to strengthen market share. The Group assesses the potentials of market, develops product sales forecasts, and helps in strengthening existing businesses. The Group provides an insight on the expectations and tastes of readers and viewers. The Group offers tools to improve business performance through customer satisfaction, customer relationship, and employee relationship management. The Group conducts research on social issues and the behaviors of citizens through electoral opinion polls. The Group has a global presence. In 2007, the Group acquired KMG Research and Research Partner. In 2008, the Group acquired Monroe Mendelsohn, Forward Research and Mendelsohn Media Research.
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