The Group's principal activity is to provide market research and polling services, which include ad-hoc or customized qualitative and quantitative research, service bureau research and long-term tracking studies. The products and services provided by the Group include custom research, tracking study research and service bureau research. It conducts a portion of its market research using online data collection. The Group also conducts computer-assisted telephone interviewing in telephone data collection centers in the United Kingdom, Canada, Hong Kong and Singapore.
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