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Harris Interactive, Inc.

135 Corporate Woods
Rochester, NY 14623
United States
URL: http://www.harrisinteractive.com
Primary Symbol & Exchange:
HPOL - Common Stock - NASDAQ
Industry:
Professional & Management Services
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Mergers & Acquisitions:
Harris Interactive, Inc. Mergers and Acquisitions
Thomson Financial Business Description:
The Group's principal activity is to provide market research, polling and consulting services. It uses internet-based and traditional methodologies to provide customers with information about the views, behaviors and attitudes of people. It provides market research and polling services, including ad-hoc or customized qualitative and quantitative research, service bureau research, long-term tracking studies and syndicated research. The Group also conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies and ad concept testing. It provides its services to various markets that include Automotive and Transportation, Consumer Packaged Goods, Emerging and General Markets, Financial Services, Govt and Policy, Healthcare and Pharm,Technology and Telecom. In 2007 It Acquired MediaTransfer, Marketshare Ltd & Decima Research Inc.
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