The Group's principal activity is providing loyalty marketing of Aeroplan miles. The Group provides its commercial partners with loyalty marketing services designed to attract and retain customers and stimulate demand for such partners products and services. It offers its members the ability to accumulate Aeroplan Miles throughout its accumulation partner network through purchases of products and services. The Group would allow its members to redeem such Aeroplan Miles for air travel and other attractive rewards offered by redemption partners once they accumulated sufficient number of Aeroplan Miles. The Group sells loyalty marketing services to its network of accumulation Partners, representing brands in credit and charge card, airline, and other industries.
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