The Group's principal activity is to provide services in all major consumer, pharmaceutical, media and service sector market segments. The Group activities are Carried out through three divisions.The Custom research division offers a wide range of tests and studies relating to product and pricing policy, brand marketing, communications, distribution & customer loyalty .This sector specializes in the consumer, financial services, media & communications, business & technology, the automotive industry and rapidly-developing fields of consumer tracking and healthcare. The Retail& Technology sector provides information and advisory services, which are derived from continuous data acquisition and analyses the sale of consumer goods & services in retail trade. The media sector offers information relating to the reach, intensity and type of exploitation of media & media offerings & their acceptance.
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