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Thomson Reuters Business Description:
| Fenix Outdoor AB is a Sweden-based manufacturer and distributor of outdoor products for nature and outdoor life. The Company is divided into two principal business areas: Brands and Retail. Those two business areas are supported by an administrative unit responsible for accounting, financing, information technology (IT) and logistics. The Brand division develops, manufactures, markets and sells gear for outdoor life and leisure through its own brands Fjallraven, Tierra, Hanwag, Primus, The North Face, Haglofs, Meindl, SmartWool, Teva, Marmot, Arcteryx, Patagonia and Icebreaker. The Retail division is comprised of outdoor, leisure and travel products under the brand name Naturkompaniet. The Company has its branches, franchise stores, as well as e-shopping and mail-order operations. Fenix Outdoor AB is operative through its subsidiaries in Sweden, Norway, Finland, Denmark, Germany, Estonia, the Netherlands and Italy. |
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