The Group's principal activity is providing information, analytical tools and marketing services to organisations around the world. The Group's operations are carried out through its Credit Services, Interactive, Marketing Solutions and Decision Analytics. Credit Services acquires, processes and manages large, complex databases containing the credit histories of consumers and businesses. Interactive helps customers to understand and manage their own financial information and assets as well as to make more informed purchasing decisions in areas such as financial services, shopping and education and to connect them with companies over the internet. Marketing Services helps clients to acquire new customers and to manage their relationships with existing customers. Decision Analytics helps clients by applying analytical tools and software to convert data into business decisions. On 10-Dec-2008, the Group acquired SearchAmerica, Inc.
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