The Group's principal activity is to provide consumer demand management or CDM, solutions. CDM software enables retailers and consumer products, companies to define merchandising and marketing strategies based on a scientific understanding of consumer behavior and makes actionable pricing, promotion, assortment, space and other merchandising and marketing recommendations to achieve their revenue, profitability and sales volume objectives. The Group's CDM solutions consist of software services and complementary analytical services and analytical insights, derived from the same platform that supports their software services. Its solutions also include DemandTec Lifecycle Price Optimization, DemendTec End-to-End Promotion Management , DemandTec Assortment & Space, DemanTec Targeted Marketing & DemandTec Trade Effectiviness. The Group operates in United States, Europe & Japan.
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