The Group's principal activity is selling of fashion clothing and accessories, cosmetics and products for use in the home. It retails womenswear, menswear, homewares, health and beauty, accessories, lingerie and childrenswear. The Group trades from department stores and small store formats. Brands include Designers and Debenhams, including third-party brands. The Group has 140 department stores including 10 Desire by Debenhams stores, across the United Kingdom and Ireland. In addition, it has 44 international franchise stores in 15 countries outside the United Kingdom and Ireland. It is also extending its customer reach by making direct sales through its Internet website. The Group has a portfolios of 55 own brands such as Debut, Maine New England, Red Herring and Thomas Nash including 25 Designers at Debenhams brands.
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