The Group's principal activity is to operate consumer-orientated Electronic Commerce (EC) using the internet. The operations are carried through the following divisions: Mobile business; Web commerce; Solutions business and Others. The Mobile business segment is engaged in the operation of online auction Websites under the names Mobaoku and au one Mobaoku, as well as affiliate network under the name Pocket Affiliate, general portal Website Mobage Town and fashion-related shopping Website under the name Mobakore. The Web commerce segment is engaged in the planning, design and operation of online auction and shopping Websites under the names bidders, as well as Pocket bidders and au Shopping Mall for cellular phone users. The Solutions business segment operates are specifically targeted at cellular phone users. The Others segment is engaged in the provision of EC-related solution services and insurance services.
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