The Group's principal activity is designing, manufacturing and distributing digitised sound and video boards, computers and related multimedia and personal digital entertainment products. The Group's other activities include property investment holding, sales and marketing agent and research and development. It is also a provider of multimedia hardware and software products for use with personal computers (PCs). The hardware and software products that the Group develops, manufactures and markets are used in the PC home entertainment, education, music and productivity tools markets to enhance sound, graphics or other functions of a PC. Creative's products are marketed through both the original equipment manufacturers (OEM) and retail channels under a variety of trademarks, including the `Blaster' family name.
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