The Group's principal activity is operating a professional football club, with related and ancillary activities. It has three operating divisions, football and stadium operations, merchandising and multimedia and other commercial activities. Football and stadium operations arises from all ticket sales, standard, premium and corporate. Merchandising includes revenues from Celtic's retail outlets including home shopping, wholesale revenues and other royalty revenues derived from the promotion of the Celtic brand. Multimedia and other commercial activities includes all revenue derived from television rights sales, sponsorship, publications, Internet products and joint marketing initiatives with commercial partners. The Group operates in the United Kingdom.
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