The Group's principal activity is providing direct marketing and retailing of hunting, fishing, camping and related outdoor merchandise. The Group operates in three segments namely , Retail, Direct and Financial services. The Retail segment consists of nine destination retail stores in various size and formats. The Financial Services issues co-branded credit cards. The Direct segment sells products through direct-mail catalogs and e-commerce website. The Group offers fifty two product categories including hunting, fishing, marine and camping merchandise, casual and outdoor apparel and footwear, optics, vehicle accessories, gifts and home furnishings with an outdoor theme.
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