The Group's principal activities is to operate the Bjorn Brand in the international fashion market. The Group operates through four segments: Brands, Product development, Distribution and Retail. The product areas of the Group include clothing, footwear, bags, eyewear and fragrances. Operations are conducted through a network of product and distribution companies which are either formally part of the Group or independent companies with licenses for product groups and geographical markets. The Group has operations in Scandinavia, the Netherlands, Belgium, Hungary, Germany, England and Switzerland.
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