The Group's principal activities are to develop, market and sell branded cosmetics and skin care products primarily under brand names like bare Minerals, RareMinerals, Buxom and md formulations worldwide. It operates in three segment: North America Retail segment provides shopping experience and treatment at company owned boutiques,spa and saloons for consumers to experience the products first-hand and discuss product features and benefits with experienced sales personnel. North America Direct To Consumer segment targets a consumer who may be more inclined to shop at home via the telephone, through infomercial and home shopping television channels or via the internet. International segment building brand awareness through media channels such as infomercial and home shopping television in key international markets. The group has international operations in the United Kingdom, Japan, France, Germany and Canada.
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