The Group's principal activity is to design, develop and produce a line of contemporary women's apparel and accessories. The Group's products include full range of fashion separates, tops, dresses, active wear and accessories in lifestyle categories of career, evening, casual and active. The Group designs and develops the majority of its merchandise in-house. The Group markets its products under the bebe, COLLECTION bebe, Neda by bebe, Neda, BEBE SPORT and bebe O brand names through its 303 retail stores located in 35 states in the United States, the District of Columbia, Puerto Rico and Canada. The Group's licensees operate its 21 international stores and on on-line store at www.bebe.com.
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