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Thomson Reuters Business Description:
| Aurora World Corporation is a Korea-based company engaged in the provision of character toys. The Company operates three main businesses: character development and design business, which is engaged in the development of toys; character licensing business, which has character licenses of its toys under the brand names Choco Love, Peki, Fancy Pals, applepam, Little BuBu, WishWing, MURPHY, NATURE Babies, Milly, People Pals and YooHoo & Friends, among others, and character merchandizing business, which distributes character products through its overseas subsidiaries in the United States, the United Kingdom and Hong Kong, as well as its distributors in Russia and Japan. The Company acquired new shares of AURORA WORLD UK Limited, engaged in the wholesale and retail of character toys, increasing its stake to 80.77%, on January 20, 2010. |
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