The Group's principal activities are designing, manufacturing and marketing greeting cards and other social expression products. It operates in 5 segments. The North American Social Expression and International Social Expression primarily provide greeting cards and other related products through various channels of distribution with mass retailers as the primary channels. Retail Operations segment sells greeting cards and other related products through cards and gift shops throughout North America. AG Interactive segment provides electronic greeting cards through the Internet and wireless platforms. It also provides ring tones for cellular telephones and other content for the digital marketplace. Non-reportable operating designs, manufactures and sells display fixtures to clients. It operates in U.S. Canada, United Kingdom, Mexico, Australia, New Zealand, South Africa and others. In fiscal year 2009, it acquired Recycled Paper Greetings Inc.
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