The Group's principal activity is to provide online retail sales. It operates in three principal segments: Media, Electronics and Other General Merchandise and Other. The Media segment includes retail sales from www.amazon.com of books, music and DVDs/video products and magazine subscriptions. The Electronics and Other General Merchandise segment includes retail sales from www.amazon.com of electronics, photo items, software, cell phones, outdoor living items, kitchen and house ware products, toys and video games. The Other activities include co-branded credit card agreements and miscellaneous marketing and promotional activities.
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