The Group's principal activity is providing a range of services in the areas of media communications and market research. Media communications (Aegis Media) business provides connections between and consumers taking influences and learning from the sciences of anthropology, sociology, psychology and neuro-psychology and combining them with best practice from current media and marketing communication practice. This division also operates a digital network providing services across the full spectrum of digital marketing from search to transaction and web-build to creative services. Market Research (Synovote) provides survey based research helping clients understand what their consumer wants. It achieves this through a suite of services and specialist expertise under the Synovate brands. The Group operates in the United Kingdom, the United States of America, France, the Netherlands, Italy, Spain, Germany, Sweden and Cyprus.
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