A notable improvement in the vehicle sales market occurred throughout the United States during the first few months of the year, and many individual automakers are seeing benefits.
The American Honda Motor Co., Inc., noted that its sales of Honda and Acura vehicles improved to 132,456 units in April, 1.1 percent higher than the same month in 2013. For the Honda division, the sales level rose 1.1 percent year-over-year after its April tally reached 118,334. For Acura transactions, the figure jumped 1.6 percent to 14,122.
The CR-V model had its highest sales mark for an April in history, as it reached 28,475 units, the report noted.
"After a few truly chilling winter months, it's great to see the warmer spring weather begin to liberate our customers and spark record sales of CR-V and solid sales results across the lineup," said Jeff Conrad, senior vice president and general manager of the Honda division at American Honda Motor Co. "More than any other automaker our success is based on one customer at a time going down to their Honda dealer to purchase a new vehicle, and in April, we see the power of our retail sales strategy at work."
Vehicle prices fall in April
While sales are on the rise, the affordability level for many individuals looking to get a vehicle may be getting a bit better. According to a report from TrueCar, overall vehicle transaction prices averaged $30,868 in April, 0.3 percent – or $98 – from the same point in 2013, when it was $30,966. When looking at the monthly fluctuation, the figure dropped 2.2 percent – or $689.
"Average transaction prices declined in April as a result of increased incentives," said Larry Dominique, president of ALG and executive vice president of TrueCar. "The ratio of incentive spend to average transaction price is climbing across the industry, but is especially high for Hyundai and Nissan."
For Honda, the average price in April was $27,764, 2.2 percent higher than the same month in 2013, when the figure was $27,177, the repot showed. The latest reading was also 1.4 percent higher than in March, when it was $27,378.
Volkswagen recorded the highest average price in April, as it reached $35,680, the report showed. The company with the lowest price average was Hyundai/Kia, which was $23,557.